What sets Acorn apart from other influencer or affiliate Shopify apps?
Rachel Baumann on September 18, 2023
Influencer and affiliate collaborations have emerged as a cornerstone strategy for Shopify businesses looking to expand their reach and drive sales. With a plethora of influencer and affiliate marketing software available, finding the right fit for your business can be challenging. Acorn is a game-changing Shopify app that sets itself apart from the competition and takes your influencer marketing endeavors to the next level.
Acorn's Unique Value Proposition
Acorn is not just another influencer marketing app — it's a strategic tool designed to supercharge your brand's presence on Instagram. While many apps offer influencer collaboration features, Acorn brings a unique blend of benefits that set it apart:
Design-Focused Portal with Real-Time Rewards Tracking
Acorn gives influencers a beautifully designed mobile portal, ensuring transparency for both brands and influencers. Acorn's focus on design and user experience sets it apart from other Shopify apps like UpPromote and GOAFFPRO, which have outdated interfaces and are not mobile-friendly. In addition, most apps do not offer real-time tracking, which means that influencers have to wait for their rewards to be approved. This can lead to frustration and distrust, which can damage your relationship with affiliates.
Why It's Important: Modern brands that place an emphasis on clean design should have an influencer portal that matches that design quality. In addition, transparency builds trust with influencers, and real-time tracking keeps everyone informed, fostering a smoother collaboration process.
Acorn offers tailored tools and features to optimize influencer collaborations specifically on Instagram. Acorn's unique data integration with Instagram allows the app to automatically track Instagram posts and stories that mention your brand and reward influencers accordingly. This makes influencers more likely to post about your brand, knowing that they will be rewarded automatically and promptly. In addition, you can download the posts and stories and share them on your own Instagram account or use them in ads.
Although other Shopify apps like Afluencer and GOAFFPRO connect you with influencers on Instagram, their data integrations do not pull in specific posts and stories that mention your brand. This means that you have to manually track Instagram posts, which is time-consuming and inefficient, especially for stories that disappear after 24 hours. In addition, apps like RecomSale don't even offer Instagram integration. This means that you're not rewarding affiliates for talking about your brand at the top of the funnel, which spreads awareness and drives traffic to your website in ways that can't always be tracked.
Why It's Important: Instagram is the most popular social media platform for influencer marketing, with over 90% of marketers using it for influencer collaborations. Acorn's Instagram-centric approach ensures you're tapping into the most effective platform for influencer marketing.
Bring Your Own Influencers
Merchants using Acorn need an existing channel or source for finding influencers themselves. While this may seem like a hassle, influencers you find and build relationships with organically are going to be much stronger amabssadors than those who are part of a big database. Other Shopify apps like linkr and Afluencer may advertise that they give you influencers to work with, but this means they will just as likely share your most effective influencers with your competitors.
To help you recruit affiliates from your existing social media followers and customers, Acorn provides a branded influencer application form that enables you to easily collect custom information and verify their audience demographics. This form link can then be added to your Instagram profile or website.
Why It's Important: Collaborating with influencers you already have some relationship with is more effective than collaborating with strangers. Plus, you don't have to worry about your competitors approaching your influencers.
Verification of IG Audience Demographics
Acorn's ability to verify IG audience demographics provides an unprecedented level of insight into the influencer's audience. This enables you to make data-driven decisions about which influencers to collaborate with, based on their audience demographics. Other Shopify apps like Automizely and ReferrLy do not offer this feature, which means you have to rely on the influencer's word about their audience demographics. This can lead to ineffective collaborations if the influencer's audience does not align with your brand's target demographics.
Why It's Important: Understanding the demographics of an influencer's audience is crucial for targeting the right audience and ensuring your brand resonates with potential customers.
Global Language Support
Acorn allows merchants to customize the language of their affiliate portal, which is important for brands that sell internationally. Other Shopify apps like GOAFFPRO and RecomSale do not offer this feature, which means that your affiliates will have to use the app in English, even if they don't speak English. Acorn's global language support ensures that your affiliates can use the app in their native language, which fosters a smoother collaboration process.
Why It's Important: Language barriers can lead to confusion and frustration, which can damage your relationship with affiliates.
In the fast-paced world of influencer marketing, Acorn shines as a beacon of innovation and effectiveness. Its Instagram-centric approach, coupled with unique features like audience demographic verification and custom emails, sets it head and shoulders above the competition. Acorn not only simplifies influencer collaboration but also elevates it to a strategic level where data-driven decisions and enhanced communication are the keys to success.